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Designing a greener future to Houston's Hospitality Industry In the heart of Texas Houston's hospitality industry is at a crucial intersection, battling the urgent and ever-relevant challenge of sustainability. As the world gravitates toward eco-friendly practices, Houston's hotels, restaurants and venues for events are redesigning their business models to reflect a more sustainable future. This change is not merely an fad, but an essential evolution, reflecting an overall shift in values for consumers and an increased awareness of the environment. The Current Landscape along with the Green Awakening Houston is known for its energy-rich industry It is often seen as a city with less sensitivity to environmental issues. However, this image is changing rapidly. The hospitality industry in the city is awakening to the reality that sustainability is not only an ethical requirement, but an economic one. People, particularly Gen X and millennials Gen Z, are